Dutchtown Drugs

This project was a new location for a pharmacist looking to improve visibility, public image, and sales while standing out from his “big box” competitors. Located in Dutchtown, Louisiana, the site is surrounded by a developing suburban retail environment of parking lots and mundane strip malls.

Not wanting to fall victim to the mass generic architecture of the “big box,” the client was looking for a dynamic image. The site’s inherent significance along a highly traveled roadway was utilized by developing a structure that, both in form and material, takes hold of its surroundings and announces its presence. While creating this presence, the building also allows for customer conveniences of drive-through pick-up and drop-off of prescriptions. Unlike the competitor’s generic sterility, a pleasant environment is found inside, with the pharmacy’s simple footprint and large naturally lit volume adding to the shopper’s experience and comfort.